Ción is a business group that represents 4 companies dedicated to other's growth, the name of ción comes from the sufix of the spanish words innovación (innovation), implementación (implementation), representación (representation) among others. A bold serif type was used to conceptualize the formal shade and to give impact to the brand.

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The windmill icon represents the part of the company that is always in movement and represents the appropiate use of resouces that one can have, also is formed by the figure of the ción accent.